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Freddie Williams (businessman)

Freddie "Fearless" Williams (1942- June 21, 2008), was a Scottish businessman and bookmaker. Born in the Ayrshire mining village of Cumnock, he was spared a career as a miner due to ill health at the age of 15 and went on to work for local soft drinks company Currys. Following a successful management buyout, and subsequent sale, Williams became a millionaire.

It was at Currys that he first took to gambling. For years he was a boomaker's-runner, before taking up his first bookmaking pitch at Auchinleck Greyhound Track.

In 1974 Freddie bought his first horseracing bookmaking pitch at Ayr Racecourse. He subsequently went on to purchase pitches at Irvine Racecourse, Hamilton Park Racecourse, Musselburgh Racecourse and Perth Racecourse. He also owned a pitch at Shawfield dogs track in Glasgow.

As business grew, Freddie Williams Bookmakers grew to a chain of 7 bookmaking shops [1]. As of June 2008, this had been slimmed down to two, one in either of his hometowns, Cumnock and Auchinleck.


Business Interests

Williams' interests in the soft drinks market continued following the termination of his interests in Currys. In 1992 he set up Caledonian Bottlers in Netherthird, Cumnock [2]. A successful operation, Caledonian bottle premium branded drinks such as Smirnoff Ice. At one time Williams also operated Caledonian Clear, his own premium bottled water brand from the same factory. In April 2002, the Sunday Mail reported Williams as being a “boss from hell” [3].

He is also the owner of 76 St Vincent Street, an Italian restaurant in Glasgow. He originally bought the restaurant in 2004 to deter his daughters from joining him in the betting industry [4].

Ill Health

In 1998 Freddie suffered a massive heart attack and later underwent a triple-heart bypass.


In 1976 Freddie first put his name down for a bookmaking pitch at Cheltenham Racecourse however it was not until a relaxation of regulations governing ownership of on-site bookmakers pitches in 1998 he was able to purchase a pitch [5]. Freddie paid £90,000 for pitch number 2 at auction, the first ever sale of a pitch at Cheltenham and only a mere four weeks after his triple-heart-bypass.

It was March 2000 when Williams shot to fame, taking mammoth bets from JP McManus amongst others at the Cheltenham Festival. Williams laid short favourites Shannon Gale and Nick Dundee, owned by John Magnier, close fiends of JP McManus. Freddie laid one punter £80,000 on Nick Dundee at 11/8 and without budging, immediately took another £80,000 from the same punter. Williams stood to lose £220,000. Nick Dundee fell at the 3rd last fence. Channel 4's John McCririck subsequently nicknamed Williams, “Fearless Freddie”.

Freddie went on take several high-profile bets from JP McManus, several of which were in the public domain.

On Thursday March 16, 2006, Williams laid McManus £100,000 on Reveillez at 7-1 in the first race of the Festival. It won. In the final race of the day McManus placed £5000 each-way on 50-1 outsider Kadoun in at the Cheltenham Festival. It won. Williams lost over £1,000,000 to McManus that day – and all whilst filming a documentary for ITV.

That night, Williams and daughter Julie were subject to an armed robbery as they travelled back to their hotel from Cheltenham. The robbers fled with an estimated £70,000. Williams returned to Cheltenham the following year.

In March 2008 he returned to the Festival accompanied by his own horse Donaldson. A rising public profile saw Williams undertake the writing of a Festival column for the Daily Record.nfgn


In 1966 Freddie married Sheila, but they separated around 1997-1998. Freddie and Sheila had two daughters, Julie and Shirley. In March 2006, Freddie and Sheila divorced for a reputed £1,000,000 settlement. Sheila also got to keep the modest family home in Holmhead, Cumnock [6].


On June 21, 2008, Freddie Willams died having suffered a major heart attack at his home near Cumnock. Typical of Williams working attitude, his death followed a hectic start to the weekend which saw him take a helicopter from Musselburgh Racecourse to Ayr Racecourse the previous day (Friday) in order to attend both race meetings. The day of his death he had pitched up at Ayr Racecourse for what was to be the final time, before going on to Shawfield in the evening. Williams died shortly after his return home that night[7].


others: (1) http://www.attheraces.com/article.aspx?hlid=487301&title=Bird's+Eye+View:+Freddie+Williams&lid=nav+-+features&ref=At+The+Races+Features&nav=features&sub=&day=Thu (2) http://www.inside-edge-mag.co.uk/racing/features/141/horse_racing_betting.html

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